HUECK Middle East (ME) Aluminium Systems, one of the leading and trusted aluminium solutions systems provider, has announced its new office set-up in Dubai as it continues to improve customer experience, enhance its profitability prospects, and strengthen its brand in the UAE and the rest of the Middle East region.
The announcement was made during a company-organized gala dinner at The Westin Dubai Mina Seyahi Beach Resort, Dubai for its regional partners. The Dubai head office is equipped to deliver high-quality technical, engineering, and supply chain solutions for various projects in the region. HUECK ME is also committing in new resources and training centers; fresh inventory of aluminium systems, hardware, and required accessories; and best-in-class technical and after-sales support to achieve seamless customer interface.
Modar Al Mekdad, Managing Partner, HUECK ME, said: “The dynamic UAE market is steadily expanding, opening up new opportunities for all industry players such as HUECK. Our new office set-up in Dubai will bridge the gap between customer and market needs and allow us to keep up with the latest technologies and developments in all aluminium systems. With this move, we hope to achieve a 100 per cent sales growth in the region by next year and 50 per cent increase year-on-year basis for the upcoming three years.”
Al Mekdad added: “We will continue to leverage HUECK ME’s strengths – from design and engineering to technical support, product knowledge, fabrication to supervision and installation – as well as live up to our commitment to deliver high-quality products and services. We are not just focusing on the UAE alone but on the entire Middle East region, Egypt, and, for certain products, India and Africa as well.”
During the gala dinner, the company also talked about its latest product, the HUECK Lambda SA I, which is an attractive and economical alternative to double skin windows and combinable with HUECK Lambda WS 090 windows system. The new product can act as an individual solution or in combination with roof or bottom light. It has a bottom light window, tilted and side-hung configuration.
Thomas Polonyi, CEO, of the HUECK Group in Germany, said: “For more than 50 years now, we have been producing high-performance aluminium extrusions with own smelter and billet production in our state-of-the-art factory as well as aluminium profiles for industrial and architectural applications. It is important for us to maintain this legacy in the Middle East and anywhere else in the world as we continue to meet customer demands and look for effective ways to build a more solid presence in the region. In Dubai, we will also provide continuous training to our employees to ensure quality service and implementation of processes and procedures according to the highest standards for the benefit of our customers.”
HUEK Middle East, one of the world’s leading designers & extruders of aluminium profile systems for construction and design application, boasts of high-class clients in the UAE such as Dubai Frame, Opera Grand, Twin Tower Hotel & Residencies, Abu Dhabi International Shooting Club, Eida BLDG. HQ Khalifa Sports City, and Arbor School, to name a few. All its aluminium extrusion products are manufactured in the UAE and all the accessories are European products.
Its parent company, the HUECK Group in Germany, has operations and agents in 22 countries. As part of its standard operating procedures, HUECK’s team actively engages itself with the projects’ architects, main contractors, and project developers, conception-to-completion basis. Today, its turnover is roughly 200 USD million and it employs 600 employees worldwide. Its main markets are Germany, Austria, Switzerland, Belgium, Holland, France, Italy, the UK, and Scandinavian and Middle Eastern states.